Here's a follow up to my previous post Case Study: Consumer Generated Media and Good Beer.
Cheers to The Beer Wench and the good folks at Tip Top Kitchen & Cocktails for some innovative and fun marketing!
FOR IMMEDIATE RELEASE –
LOCAL RESTAURANT TEAMS UP WITH LOCAL BEER BLOGGER FOR UNIQUE BEER TASTINGS
With the goal of becoming more educated on the world of beer, The Columbus Beer Wench invites blog readers to join in her venture towards becoming a beer connoisseur. As of this February, The Wench has been hosting informal beer tastings with local citizens at a various local establishments.
The Beer Wench recently reached out to the owners of Tip Top Kitchen and Cocktails for potential collaboration. Known for consistently listening and responding to the wants and needs of its community, Tip Top owners Liz and Tim Lessner jumped at the opportunity to support its local beer loving population.
In turn, Tim Lessner reached out to The Beer Wench for local input on Tip Top’s beer menu.
This past Friday, The Beer Wench met with Tim and Steve, Tip Top bar manager, to brainstorm ideas. The three minds collaborated to create the distinctive concept of a “community inspired beer menu”.
The concept is rather simple. Let Columbus citizens choose the beers they want Tip Top to offer on its beer menu. Let them also choose the ones that should be discontinued.
Tip Top Kitchen & Cocktails, in conjunction with The Columbus Beer Wench, invites the citizens of Columbus to explore this new concept on Sunday, April 20th. The inaugural Tip Top “Drink With The Wench” will take place from 5pm until 8pm. The event will cost $15 dollars a head and includes the beer, various appetizers and Tip Top’s infamous sweet potato fries.
Tasters will sample six different beers, three from the current Tip Top menu and three new beers. Each person will have the opportunity to provide input to which of the current beers should be discontinued and which of the new beers should be offered on the Tip Top beer menu. Beers chosen by the group will be featured as local selections. All guests are encouraged to stay and socialize further after the tasting. As always, the kitchen and bar will be open till close.
The Columbus Underground has also volunteered to collaborate as a partner in this effort.
About Tip Top Kitchen & Cocktails
A tipsy downtown neighborhood bar featuring Ohio Comfort Food, mean whiskey concoctions, draught microbrews, pinball, smiling faces, whiskey, Columbus pride, great local and not-so-local music, Cafe Brioso coffee and delicious pies. Located in the heart of downtown Columbus: The Independent Art Capital of the World!
About The Columbus Beer Wench
The Columbus Beer Wench is a local Columbus based beer blog written by Ashley Routson. With the creation of “Drink With The Wench,” Ashley has been successfully closing the gap between the interactive realms of social media with the real world Columbus community.