Friday, March 28, 2008

Case Study: Consumer Generated Media & Good Beer

My friend and co-worker, Ashley Routson, has been working on what I believe is a great idea.

She has branded herself and her blog as The Columbus Beer Wench, finding a nice niche in our great city as the local beer expert.

Her mission? Seek out, taste, rate, and enjoy the fine offerings of local brew pubs and high quality distributors.

Here's why I think she's a winner. In less than 2 months, Ms. Routson has taken an idea, developed relevant and interesting content on her subject, and has secured a dedicated following by hosting frequent local beer tasting events, branded as Drink with the Wench.

By converging online social networking with real world events, her readership is beginning to attract the attention of local restaurants and brew pubs. She has successfully changed consumers' behavior by bridging the gap between the internet and the real world, and positioning herself as a true "influencer" of her target audience.

Case in point: Consumer Generated Media is gaining traction faster than anyone can imagine. More and more audiences are turning away from traditional media, to seek out their information from the people on the street. The ripple effect of this trend will be exciting to watch.

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